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This blog brings you An Article A Day about online marketing, chosen from some of the world's best online writers as being relevant to industrial and scientific businesses, especially those of us here in the UK. The Online Lead Generation Blog is brought to you by Business Marketing Online.

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The importance of testing

6th June 2008

We all know that testing pages is important, but few of us do it nearly enough. We all think we know best, and anyway, as testing takes so much time (and forces you to set up alternatives to what you feel is the right approach), we usually just think “it’s not worth it”. But it is. In We’re all guinea pigs in Google’s search experiment at CNET, the results of some of Google’s own testing experiments are revealed. Who would think the copyright notice at the foot of the page was so important? It needed testing to prove it. (more…)