Sex. It gets attention, you know.
8th August 2008
Bob Bly is a widely-respected marketing copywriting expert, who happens to come from an engineering industry background. He refers to this in an amusing but insightful post - Does Sex Sell? - on his bly.com blog. Of course sex doesn’t sell, although it does get attention - and in marketing, we have the job of explaining the difference to sales. He alludes to other “sexy” marketing options too, such as video. Whether or not video is just attention-grabbing sexiness or a serious lead generator, you’ll have to decide.
