I’m guessing that readers of this blog split fairly evenly into general managers at smaller companies, marketing managers at medium-sized ones, and marketing communications managers at larger ones. Today’s article is in praise of the marcomms/marcom manager, whose job is expanding continually and steadily. Marketing managers and general managers who have to cover marcomms as just one small part of their remit will say it’s even harder for them.

In the B2B MarCom Writer Blog the other day, American author Dianna Huff asked “What Should Be Included in a MarCom Manager’s Job Description?” because she feels the demands are a lot more than they used to be. And I’d agree. Most people enquiring about our forthcoming Insider Programme here at Business Markeing Online are, of course, from the marketing field, and all the tricks and tips we’re going to be providing about online marketing (which it’s taken me years to learn) are just going to have to be added to the marketing manager’s armoury of talents.