Making a sales letter truly great
1st December 2008
By Chris Rand
Thank you so much for all your flattering comments about last week’s series of articles about the state of online marketing in UK industrial companies. I’ll try to write a few more pieces like that which are closer to home in the future.
In the meantime, back to work. I’ve read entire books on writing sales letters, and some of them have even been worth reading. But to fill an entire book on this subject you need to get far too detailed; the really good stuff can be summarised in a good article. And here’s just such an article.
In Direct Mail: The Letter on Ron Brauner’s Blog you’ll find specific ideas on structure, presentation, tone, calls to action and closure. You can argue the toss on some of them, but in the end, you won’t go far wrong if you follow these guidelines.
- How to get An Article A Day by email
- For serious, structured improvements to your Online Marketing in 2009, find out more about our Insider Programme today
- List of all articles from Ron Brauner's Blog mentioned here
- Previous article: Time to get to the point
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