Try using snail mail again
22nd September 2008
By Chris Rand
No, seriously, bear with me. In Fast fixes for B2B marketing in a sour economy on the B2B Web Strategy Blog, author Bill Gadless says that in a downturn, leads are harder to come by and taking noticeably longer to close. So it’s time to take a critical look at your marketing and fix some of those deficiencies that could safely be ignored in the good times. Five specific ideas are highlighted (including why you might think about trying snail mail again), and there’s a link to a much more in-depth discussion on MarketingSherpa, if you’re really captivated by the theme.
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- List of all articles from B2B Web Strategy Blog mentioned here
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