A better marketing email
25th August 2008
By Chris Rand
Creating an email marketing campaign? Components of a Successful Marketing Email from the B2B Marketing ROI blog gives you a nice checklist of things to consider. According to the article, subject lines, email content, formatting and timing are the key factors contributing to open and conversion rates. You’ll have to do some Googling to get some in-depth advice on each subject, but it’s a good place to start.
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