You need leads more than ever
19th August 2008
By Chris Rand
I’ve gone back to an article which is a few months old today, because it might give you some inspiration if you’re wondering whether to invest in your website in the current economic climate (or it might give you some ammunition if you’re trying to persuade someone to let you). In How a Website Makeover Can Help “Recession-Proof” Your Company on the B2B Web Strategy blog, the author argues that in a downturn, “even if you don’t aim for market share growth, you’re likely to find that you need more leads to produce each closed deal. That makes it a very dubious proposition to shrink funding for the marketing activities that produce those leads.”
Worth a read.
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