Marketing is where profits begin
8th July 2008
By Chris Rand
A tremendous article from the US today, from the Modern B2B Marketing blog. You’ll need a long coffee break for this one, but it’s worth it. In 7 Strategies for B2B Marketing during a Recession: The Definitive Guide, author Jon Miller discusses how tougher economic times will inevitably lead to reduced marketing budgets, and how we might be more efficient with what we’re left with.
Managing your leads better and converting more enquirers into leads are two obvious areas, but ones in which we all have room for improvement. However, we need to change the mindset that sales delivers revenue and marketing is just a cost centre. Let’s change our terminology from “cost per lead” to looking at return on investment, shall we? Marketing is where profits begin, not get swallowed up.
- How to get An Article A Day by email
- For serious, structured improvements to your Online Marketing in 2009, find out more about our Insider Programme today
- List of all articles from Modern B2B Marketing mentioned here
- Previous article: Hats off to MarComms
- Next article: Keep your navigation to the point
Lead Generation Marketing wrote on 9 July 2008:
The marketer will have to spot the target, stalk the target and kill the target. As a network marketer, one has to learn how to do this.