Knol: get writing
29th July 2008
By Chris Rand
Whether or not Google’s Knol will be the new Wikipedia is anyone’s guess, but regardless, it’s something you should consider in your marketing plans. Using Google Knol as a B2B Marketing Tool from the WebMarketCentral Blog explains why and how, and gives you some links to examine Knol further. As the article says, “now, the SME can write a Knol page - with full authorship credit for the writer and company - and publish it for the world, with no pressure to write on a regular basis.”
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Tom Pick wrote on 5 August 2008:
Hey Chris, thanks for the link. I hope your readers find my post on Knol useful. I’m just starting to experiment with this but I have high hopes. Here’s one of my early efforts:
http://knol.google.com/k/tom-pick/records-management/1na07davn2bhm/2#
Notice that the article is encyclopedic in writing style and uses links carefully.