You’re wrong. Even if you’re not.
16th June 2008
By Chris Rand
“In study after study, respondents rate themselves as less racist than average, smarter than average, more generous than average”, says an amusing short posting in Seth’s Blog called All customers are smarter than average. The lesson is not so much “the customer is always right”, more “don’t try to reason with them”. Industrial marketing folks should take this one to heart.
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