Google: All Your Ads Are Belong To Us
26th June 2008
By Chris Rand
It’s easy to snipe at what Google is doing to the advertising industry, but the more time goes on, the more that sniping sounds like you’ve been beaten. Soundly. In All Your Ads Belong To The Goog from the Bruceclay.com blog, Lisa Barone summarises it beuatifully: “It’s scary to see Google take complete control over the advertising world like this. Now, not only are they selling you ads, giving you tools to see how those ads convert and make them better, now they’re telling you where to put them. I know; why don’t you just hand Google your advertising budget and let them use it however they’d like? Oh wait. You’re doing that now. Carry on then.”
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