Don’t let your guests go without a party bag
24th June 2008
By Chris Rand
As I mentioned yesterday, offering free stuff on your web site drags people in (and, if it’s the right free stuff, drags the right people in). But it shouldn’t end there. Once they’ve signed up for your teaser, reel them in! As the post Don’t Give Up Without A Fight in the B2B Marketing ROI blog comments, “there is no reason to have your ‘thank you message’ consist of nothing but a thank you. Encourage your prospects to continue the interaction by offering up additional opportunities for them to explore your company…”
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