Corporate blogging for authority
17th June 2008
By Chris Rand
Many companies are wondering if they should have corporate blogs at the moment - the pressure to present a more human face to customers is spreading from the business-to-consumer sector to our own. In The Opportunities and Challenges of Corporate, Team, and Personal Blogs on Web Strategy by Jeremiah, Jeremiah Owyang discusses the implications. Many companies, such as Autodesk, have let many staff members blog to great effect, building enthusiastic communities amongst customers and hugely increasing the company’s perceived authority. But even relatively small industrial suppliers can take advantage of this new route to market - all it needs is a little commitment.
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