- You want to put your website and online presence at the heart of your company's marketing in 2009.
- You want the best people in the business to advise you.
- ...And you want to stay in control of it all.
Introducing Business Marketing Online's Insider Programme.
Hello - I'm Chris Rand, and for the past year I've been sitting down with UK industrial companies of all sizes to see what you need. After 20 years as a trade press editor (Design Engineering magazine, Industrial Technology magazine and the Engineeringtalk website), and having created the Pro-Talk network, with its huge circulation, I'm in a unique position to help.
Here's what I've found. You know that your website needs to be the focus of your marketing - after all, it now stands alongside your sales team as the public face of your company. Bringing the website up to standard is a pressing task, but one you want to work through methodically. You also want to explore the efficiencies of email marketing and online advertising. It's a big task, yet budgets are hundreds of pounds a month, not thousands.
We've devised the way in which you can achieve all of this: Business Marketing Online's Insider Programme.
"Chris has proven experience in B2B industrial marketing, both as a
founder of the hugely successful Pro-Talk web sites and associated
e-newsletters, and as a former editor of one of the UK's most respected
industrial design magazines. He therefore understands the industry and
the challenges faced by B2B marketers, who do not have the large
resources enjoyed by other sectors. This coupled with a practical
approach and ability to actually listen to our challenges, makes him a
great partner in the fast moving world of e-marketing"
Chris Pockett, Group Marketing Services Manager, Renishaw plc
Developing a world-class website, affordably.
We've created an ongoing programme of weekly topics, allowing us to review your online marketing, together, over a period of several months. Subscription is only £500 a month. For this you'll get a "Practical Steps" Sheet every Friday, looking at a new subject and outlining the steps you need to take. The topics are listed below, so you can see exactly what we'll be covering.
On top of this, you'll get advice and opinions from us, whenever you ask: 365-day a year consultancy on any online marketing issue you have. And you'll get regular reports from us on your website and the progress you're making.
The Insider Programme is designed to keep you in control. It's not a "black box consultancy" service where someone makes changes but doesn't explain what they did, or why. We tell you what needs doing, and how to do it, so you can arrange to get it done. All in steady, easy to understand steps.
By the end of it, there's no reason why your online marketing can't be the strongest in your sector. And we'll set a target to generate more sales enquiries from your website alone each month than you currently get from all of your current marketing campaigns combined. Think about that for a moment.
No Commitment.
We're so confident that the Insider Programme will prove to be the best marketing support initiative you've ever introduced, that we don't ask for any commitment. There's no contract - you leave whenever you wish. But if it's good value (and it is), we know you'll want to continue being part of our growing community of business marketing professionals.
What now?
Take a look at the list of topics to be covered in the first few months. These are all things you need to know about - and you will. Then call Tony Rand on 01206 331476 or email me, and we can all meet up for a face-to-face explanation.
Chris Rand
chris@bmon.co.uk
