It may be the best way. You know your product ranges. But you also know how much time is needed to monitor and develop a campaign, testing out new combinations of keywords and ads, and analysing the response. We reckon there are more productive things you can do with your time. Let us study all that data for you.
“Many of our clients had been running their own Google AdWords campaigns before calling us in”, says Tony Rand, BMON’s Business Development Manager. “One of the most gratifying things about this is that these marketing managers have first-hand experience of the costs and effort involved, and have come to their own decision about the added value we can bring.”
“There are several really sensible reasons for using BMON, despite it being quite possible to run the campaign in-house”, he continues. “Probably the most common is the need to increase the scope and budget of the campaign, coupled with the realisation that there just isn’t going to be enough time to cope with the extra work involved. If you’re spending £1,000 to £2,000 a month on a Google AdWords campaign, you really need to be looking after it on a daily basis.
“Passing the day-to-day campaign management over to us obviously saves a lot of time, as well as eliminating the constant risk of the campaign going out of control while you’re not looking. Most importantly, though, clients find they’ve got the time to take more strategic decisions about the direction and extent of their Google AdWords campaign.”
How BMON makes your life easier
You may not have been able to predict much about traditional advertising, especially when it came to response, but one thing you knew was how much it was going to cost you, at least once you’d finished protracted negotiations with a magazine’s sales rep. ‘Paying for results’ with Google AdWords is a fabulous concept, but keeping spending within limits is almost impossible. You don’t know how many clicks you’re going to get each day, and you don’t know how much each one is going to cost. Sound familiar? For marketing departments working to a budget, this isn’t very helpful, of course.
Looking to press as many buttons as possible, we’ve come up with a unique way of charging for our Google AdWords management service. All the unpredictability is ironed out by charging a fixed rate per click, so all you have to do is to request a certain number of visitors each month through AdWords: for example, we might agree to generate 1,000 visitors to your website for a £2,000 budget. There’s no management fee. All of our margin comes from driving down the cost per click, something you no longer have to worry about.
Apart from being relieved of the chore of running the AdWords campaign and the responsibility of keeping it to a budget, you’ll find BMON offers much more. We’re renowned for just ‘getting on with it’. We know you won’t find anyone else doing this job who understands the technology involved in your products like we do. You can leave us to devise keyword lists and advert text which you’d be proud of creating yourself.
At the start of a campaign you tell us the products which need promoting, and where you want the ads to be shown. Then, if you wish, you can forget about the whole campaign until you receive our report at the end of the month. If you’re running Google Analytics, we can use the data there to independently verify what’s happening and look at the quantity and quality of the visitors to your website. For many clients, the reporting alone is a good enough reason to outsource Google AdWords management to BMON.