Introducing Enquiry Source.
In Brief (The Short Description)...
Tell us what you want sales enquiries for. Give us the relevant brochure or catalogue. We'll generate the enquiries, send them to you, and at the end of the month, you'll get an invoice for them.
It's total no-risk lead generation.
It's everything advertising always should have been.
And Now – How It Works. In Full.
First of all – a Question. How much are sales enquiries costing you at the moment?
It may not be a comfortable figure to think about... but go on. Divide the cost of the last magazine advert you placed, by the number of sales enquiries which came back from it. Divide what you paid for that exhibition stand, by the number of prospects you got. Divide the print and postage cost of that mailshot, by the leads which came back.
What's your answer?
If it's anything between £50 and £100 per enquiry, you're probably typical in the UK industrial, scientific and construction sectors. Ouch.
What's worse, with all of these advertising activities, you're taking a chance. You might not get any response at all.
We'd like to put you back in control.
One step in the right direction was "Pay-per-click" (Google AdWords) advertising on the web, which allowed you to pay only for the people it brought to your website. But it hasn't proved to be the whole answer, because you just get fairly expensively-acquired website visitors who may or may not turn into real sales leads.
What you really want is to just pay for the sales enquiries.
Introducing Enquiry Source.
Enquiry Source is a new service from Business Marketing Online which promises to revolutionise your sales enquiry generation. That's because with Enquiry Source you only pay for the leads you're sent. No leads? No charge. And best of all, because the leads are guaranteed, you might think we'd charge more than you're paying to get them through other methods. But we're not. We'll be asking for just £30 per name-and-address enquiry we send you.
It gets even better...
Unlike other types of promotion, you don't need to brief designers; you don't have to negotiate with ad sales reps; and you don't have to stand around at the NEC for a week. Let us generate the enquiries, and you can get on with the rest of your job. All we need is the datasheet, brochure or catalogue which you want to get on the enquirers' desks. Then we go and get the enquiries for you. At the end of the month, you get an invoice only for the enquiries we've provided.
...and better...
Looking for sales leads just from Europe? Or just the UK? Or just your part of the country? No problem. We'll only offer your sales material to people from the areas you choose.
...and better!
Our sales enquiries will be from people who are actively searching for products and services. They won't be from people who just happened to see your message while engaged in a non-specific activity such as flicking through a magazine, or spending a nice day out at an exhibition, or opening something unsolicited in the post. Here's why.
AdWords ...without the effort.
Enquiry Source works like this. We set up a web page on our site for your datasheet, brochure or catalogue. This tells prospects why they need to have a copy, and lets them enter their contact details in order to get it. Then we set up a Google AdWords campaign to drive people to that page - a campaign which targets people who are actively looking for that type of product on Google.
The enquirers then fill in their contact details, and we pass them straight on to you as an email. The names and addresses are kept in a secure database, so that you can retrieve the enquiries and see the statistics at any time in the future.
We can also help with fulfilment if required. If the datasheet, brochure or catalogue is in electronic format, we can arrange for it to be sent to the enquirer, the moment the sales lead is received. There's no charge for this. If you're mailing out physical literature, we can take this job on too, for a small charge. Full lead qualification services are also available.
Simple, isn't it?
If you're thinking "That's a good way of generating leads", and wondering "Could I set that up myself?", the answer is yes, you may well be able to. But the results won't be guaranteed, it will require some specific skills, and doing all that will take up a lot of your valuable time. Here are the tasks you'd have to manage, which Enquiry Source will be taking on for you:
Setting up an AdWords campaign for the product: researching the keywords and creating the advert can take many hours, and requires a lot of experience to get right first time;
Maintaining an AdWords campaign: setting the bids, monitoring them and adjusting them takes daily effort;
Creating a landing page: building a page with a form requires serious web page design knowledge, and can involve considerable expense;
...and perhaps most critical of all, you're paying for the AdWords campaign, and you're taking the risk. With Enquiry Source, you transfer all of that to us, and just pay for the results - which come in at a very attractive rate.
How do I give Enquiry Source a try?
Simple. Let us have the datasheet, brochure or catalogue you'd like promoted, and we'll get to work. At an agreed limit (say 20 enquiries, or £600), when we've sent you that many enquiries, we'll contact you to see if you'd like to continue. That's it. The only lead generation advertising with guaranteed results is also the simplest to manage.
Call Tony Rand on 01462 489060 and we can start generating enquiries within a few days.
