Comments for Business Marketing Online (BMON): Google AdWords Management http://www.bmon.co.uk Google AdWords management for industrial and scientific companies Tue, 21 Feb 2012 10:08:06 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on How do you produce something as good as a journalist? by MaurizioFantatohttp://www.bmon.co.uk/2012/02/how-do-you-produce-something-as-good-as-a-journalist/#comment-74659 MaurizioFantato Tue, 21 Feb 2012 10:08:06 +0000 http://www.bmon.co.uk/?p=4602#comment-74659 .... just ask yourself, "Would I like to read that in the Press?"....! …. just ask yourself, "Would I like to read that in the Press?"….!

]]> Comment on Are you making your visitors do the work? by Bob Squirrellhttp://www.bmon.co.uk/2012/02/are-you-making-your-visitors-do-the-work/#comment-74454 Bob Squirrell Mon, 20 Feb 2012 06:16:24 +0000 http://www.bmon.co.uk/?p=4572#comment-74454 Thanks Chris for highlighting this point again. Ever tried to enter your phone number in Google+ Settings? The default country in the drop down menu is United States (who would have expected otherwise?) but surprisingly, the list does not include United Kingdom! See https://www.google.com/settings/plus If you have a way to inform the Google+ team, you'd be doing residents of well over 100 countries a great service! Thanks Chris for highlighting this point again. Ever tried to enter your phone number in Google+ Settings? The default country in the drop down menu is United States (who would have expected otherwise?) but surprisingly, the list does not include United Kingdom! See https://www.google.com/settings/plus

If you have a way to inform the Google+ team, you'd be doing residents of well over 100 countries a great service!

]]> Comment on How critical is the anchor text of a link? by Shttp://www.bmon.co.uk/2012/02/how-critical-is-the-anchor-text-of-a-link/#comment-73509 S Sun, 12 Feb 2012 22:00:21 +0000 http://www.bmon.co.uk/?p=4535#comment-73509 It's best to deliberately keep to a natural link profile when building backlinks to your site. I try to stick to a 7:3 split of keys:non-keywords in my anchor text. It's best to deliberately keep to a natural link profile when building backlinks to your site. I try to stick to a 7:3 split of keys:non-keywords in my anchor text.

]]> Comment on Would you like magazines to be more honest? by Boris Sedaccahttp://www.bmon.co.uk/2012/01/would-you-like-magazines-to-be-more-honest/#comment-73177 Boris Sedacca Fri, 10 Feb 2012 14:50:41 +0000 http://www.bmon.co.uk/?p=4451#comment-73177 Thank you Russ, Courtney, et al. Since posting my last comment, I think I should put it on record that I have since joined Stone Junction as editorial supervisor (last week February 1). I'm hoping that any press release I write will stand on its editorial merit. Thank you Russ, Courtney, et al. Since posting my last comment, I think I should put it on record that I have since joined Stone Junction as editorial supervisor (last week February 1). I'm hoping that any press release I write will stand on its editorial merit.

]]> Comment on Would you like magazines to be more honest? by Courtney Maggs-Joneshttp://www.bmon.co.uk/2012/01/would-you-like-magazines-to-be-more-honest/#comment-73162 Courtney Maggs-Jones Fri, 10 Feb 2012 13:09:29 +0000 http://www.bmon.co.uk/?p=4451#comment-73162 Boris, I agree with your stance on this. If there is designated space for paid for activity (outside of the remit of display advertising), then it is a sales person's role to fill it. If it unpaid for, it is at the editor's and publisher's discretion to let it run or not, and for the sake of engaging readers, it SHOULD run - essentially, publishers should find sales staff who are competent enough to sell the paid for space, rather than relying on other areas. Russ, you're right on that, too. I sometimes get automatic 'can I book' rather than 'here's a press release' a lot of the time - I'd rather the marketing team take out some beneficial ads and it be supported by editorial - but I think we can point the finger at the transparency of the information and activity between respective departments here. As a matter of interest, how well is your model on LabHomepage working? Very interested in other aspects on this and how well they work. Boris, I agree with your stance on this. If there is designated space for paid for activity (outside of the remit of display advertising), then it is a sales person's role to fill it. If it unpaid for, it is at the editor's and publisher's discretion to let it run or not, and for the sake of engaging readers, it SHOULD run – essentially, publishers should find sales staff who are competent enough to sell the paid for space, rather than relying on other areas.

Russ, you're right on that, too. I sometimes get automatic 'can I book' rather than 'here's a press release' a lot of the time – I'd rather the marketing team take out some beneficial ads and it be supported by editorial – but I think we can point the finger at the transparency of the information and activity between respective departments here. As a matter of interest, how well is your model on LabHomepage working? Very interested in other aspects on this and how well they work.

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