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Seth’s Blog

Over the weekend Seth Godin wrote a piece about the 'scamminess' of the website belonging to the US Postal Service. Now, whilst that's not a site which many of us have to deal with, his complaints apply to many websites …

One of Seth Godin's recent thinkpieces made an excellent point. In The circles (no more strangers) he reminds us that strangers are expensive to reach and hard to persuade. And yet that's where so much of our marketing expenditure is …

I've said it before and I'll say it again: giving your products proper names, rather than marketing them by their part numbers, is an underused opportunity in the technical B2B sector. It's so much easier for your salesmen and your …

It seems like ages since we had one of Seth Godin's pearls of wisdom here. So I'll refer you to his recent post Why are you apologizing? for some of the usual food for thought. In summary, he says that …

Seth Godin has got 70 "big thinkers" to contribute to a free eBook called "What Matters Now" with inspirational articles about "Things to think about (and do) this year". I guarantee you'll get one good idea from this. I won't …