Articles here linking to:
Seth’s Blog

You no longer have the option of signing one big purchase order for a giant trade show which everyone attends, or a magazine which everyone reads, because those things are dead. Instead you need to address lots of smaller audiences.

Even if you're being interviewed for an in-house initiative, such as a newsletter or blog, you should at least have thought about the approach you're going to take.

Seth Godin's "Email Checklist (maybe this time it'll work!)" gives a list of 36 (yes, 36) things to consider before hitting "send" on that email.

I'm sure many of you read Seth Godin's blog from time to time; there aren't many writers who make me nod my head in agreement as often as he does. A recent short post called Alienating the 2% hit the …

Seth Godin's Blog reckons it's time to say Goodbye to the office. Of all the reasons to have an office which he can think of, only "I need someplace to go" seems to be still relevant in many industries, and …