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Peering into the future, what Google is aiming at, I suspect, is for organisations to just supply it with data which it can display in its own way, eliminating the need for users to visit the actual website.
A massive study has found a clear correlation between a faster “time to first byte” and a higher search engine rank.
If your website is suffering from any of these afflictions, you need to fix them. It won’t need an entire website makeover
There are several reasons why people might click on your result and quickly return to Google to click on another one, even if the page you’re offering is very relevant.
The overall number and quality of links to your site just edges out the links to the page you want to rank, but both factors still have a clear lead over anything else.