Articles here linking to:
SEOmoz

Quite simply, if you want to rank highly in Google for a specific search term, one of the key requirements will be – not surprisingly – to have a page about that search term.

The key to link-building is offering the other website something in return. There's no reason why that has to be anything like a link.

The 2011 edition of the SEOmoz Search Engine Ranking Factors survey is out, and it gives about as good an idea as any of us are going to get when it comes to working out what Google wants from a good website.

Every time I've set someone up with a company blog, I've ensured that it posts any new content straight to Twitter (this blog does too, and you can follow it at @bmon). Several owners of shiny new blogs have said: …

Why bother investing in getting your website to perform well in the search engines, if nobody's searching for the product in the first place?