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SEOmoz

Some new research attempts to get an idea of what the typical Google results page looks like, in terms of how many ads surround the results, and where they're positioned.

Three ads, a bunch of "shopping ads", a video and some images, in addition to a single lonely conventional result.

Once upon a time, if you'd set up a one-page site called "cheapest-blue-widgets.com" you could almost guarantee to have found yourself at the top of the Google results for a search on "cheapest blue widgets".

Google may look on your page for words which might make a title, if you haven't provided it with something suitable. You really don't want this.

It's possible to rename a page which is appearing in the Google results, and redirect the old page URL to a page you'd rather see there.