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SEO Theory and Analysis blog

There really is no need to use the much-abused "keywords meta tag" any more, as the SEO Theory and Analysis blog explains in Ding Dong! The Keywords Meta Tag is Finally Dead!. The main search engines long ago became able …

A lot of businesses consider launching "microsites" away from their main website because they want to build something around a particular product, or campaign …or because they want to build an independent resource away from commercial considerations. These can really …

A week ago I wrote an article which suggested that many "search engine optimisation" (SEO) consultants out there were little more than charlatans, and I'd like to thank the many of you who emailed me with sympathetic messages based on …

Another one of those articles which might seem like it's for the anoraks, but skim through because it highlights an important point. When you write a web page, I hope you're always thinking about trying to "optimise" your site in …

Link building is the single most important activity you should be undertaking to promote your web site. Sure, you can sort out the "on page" search engine optimisation, and you should be ensuring your site has a good structure, and …