Business Marketing Online (BMON): Google AdWords Management » Search Engine Watch

Four great things you could do with a blog on your site

Chris Rand — Tue, 12 Apr 2011 17:00:02 +0000

Here's a nice post for those of you who still haven't got around to adding a blog section to your website, and who therefore look a lot less human, less active and less interesting than your competitors who got stuck in a long time ago. Four Content Strategies for B2B Corporate Blogging on Search Engine Watch might seem, at first glance, to be an idea-inspirer for people stuck on what to put in the blog they already have. However, it's more of a demonstration of what you could have on your website if you'd only pull your finger out and get blogging.

Four great things you could do with a blog on your site

Sensible tips for your next website redesign

Chris Rand — Thu, 26 Mar 2009 17:00:41 +0000

I've been arranging for some website redesigns for clients recently. I don't actually do the designs – there are graphic designers who can whip up a site in a quarter of the time it takes me – but I act as the interface between the person who knows their industry (that's you) and the designer. Sometimes a little knowledge of both sides of a transaction isn't a dangerous thing, it can be very useful. Good website designers know what works online, but they often have problems communicating that to clients, who might be uncomfortable with their suggestions. So to help you better understand what your website designer is going on about, let me point you towards 25 Design Best Practices for Your Small Business Web Site on Search Engine Watch, which will back up many of the things the designer ought to be recommending to you. It doesn't bore you with in-depth explanations why you need to do these things, but it'll make you realise that the designer isn't trying to experiment on your website with some wacky new idea. If it's on this list, it really is a sensible one.

Sensible tips for your next website redesign

Tips on writing better AdWords ads

Chris Rand — Thu, 12 Feb 2009 17:00:14 +0000

I'm often asked for advice on pay-per-click ads (usually Google AdWords) and specifically, for tips on copywriting them. As usual with this stuff, someone else has already done the research and published their answers, and in this case my favourite article is Killer PPC Ads: The Fundamentals on Search Engine Watch, which was published last summer.

This terrific article gives eight AdWords copywriting tips for you to choose from (you're never going to cover all of them in three lines of copy!) and a whole lot more good ideas too. There's a follow-up article too which you might also like.

Tips on writing better AdWords ads