Google AdWords management for industrial and scientific companies

There's nothing stopping you from being creative, however unglamorous your products might be. The designers who produced your rather uninspiring website? You might be surprised what they can do, given the opportunity.
This is another experiment from Google which we all need to know about. It might not change the marketing world (a number of previous Google experiments have quietly shrivelled up and died) …but it could be important.
There's plenty of chatter about the amalgamated opposition (Yahoo! and Microsoft's Bing) putting up increasing resistance, but although this may be the case in the United States, we're not seeing it in Europe.
There are many good sources of advice on writing for the web, but when you're knocking out copy for your site, it's not practical to keep referring to checklists. You need the right way of doing things to be second …
Following on from my discussion about Google AdWords advertising, the inevitable follow up from one or two readers was "Can you recommend a company which can do our AdWords advertising then?" The answer is (in the UK at least), no. …
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