Articles here linking to:
Search Engine Journal

It's a link. It's supposed to link to something.

30 May 2010

Checking your website for broken links is an important maintenance task. Internal links which don't work not only irritate visitors, they stop them following the carefully-planned route around your website and can lose you a valuable opportunity. External links which …

There's a whole new world out there

4 May 2010

Until the last few years, the only real outlets for all those lovely articles and announcements you crank out have been the trade magazines and perhaps your company newsletter or magazine if you did one. Nowadays there are far more …

Use your colleagues to take link-building to the next level

6 April 2010

We all know how important link-building is, but have you thought about how other people in the company might be able to help on this front? In 10 Ways All Employees Can Contribute to Link Building on Search Engine Journal …

Now it's time to write how you talk

15 March 2010

Be “Real” With Your Customers, says an article on Search Engine Journal which really gets to the heart of why sales copywriting in 2010 is a lot different from 1960. The web has fundamentally changed the way people choose products …

Quickly find out where you are in Google for anything

18 October 2009

Monitoring where you are in the Google results for a search term is a bit of a chore, but it's a seriously important exercise. Doing it "just by looking" is time-consuming; we've probably all gone through page after page of …