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Ron Brauner’s Blog

Ron Brauner's Blog reminds us of "one of the most successful marketing headlines of all time" in Free Marketing Headlines. What is it? The customer testimonial. However, getting customer testimonials can be awkward and even embarrassing. When asked directly by …

Thank you so much for all your flattering comments about last week's series of articles about the state of online marketing in UK industrial companies. I'll try to write a few more pieces like that which are closer to home …

Sometimes I link to articles in this blog almost as a way of bookmarking them for myself. Now, I've got whole books on writing sales letters, and I've even read one or two, but once you get to whole-book-levels of …

I regularly look through the trade mags which have made it well past the date by which they were supposed to have been blown away by the internet. About half of those which I worked on in the decade or …