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Problogger

We've never heard a customer use that phrase

You often find out that the terminology which web searchers (i.e your prospects) use to describe something is not the same as the terminology you habitually use in-house.

Not everything you thought about email writing may be true

Here's an excellent deconstruction of a successful email from the Problogger blog, which you'll want to read and digest.

The elements of a successful blog launch

I've been considering for some time writing an article taking you through all the things you need to do as you set up a blog for your business. However, procrastination has proved to be a benefit in this case, because …

Google Alerts keep you on top of the industry

I've been delighted to have helped a couple of clients set up company blogs this month, and I'm excited to see how they develop. One of the biggest challenges, which both of these go-ahead companies seem ready for, will be …

The essentials of email newsletters

Here's one of the best articles ever on email newsletter writing. How To Build a Successful Email Newsletter on Problogger points out that you need to start out by defining what you're trying to do with the publication, and letting …