Articles here linking to:
Omniture: Industry Insights

The next step for your AdWords campaigns

18 December 2008

Hands up who's doing PPC (pay per click) advertising? You know, Google AdWords and the like? Hmm, that's quite a lot of you. And I see a few of you, even at fairly small companies, spending as much as you …

Letting hard facts drive your marketing

3 June 2008

A post at Future Now's Marketing Optimization Blog put me on to an excellent article at Omniture: Industry Insights called How to Make Testing Successful. In it, author Lily Chiu answers the question "How can I bring testing and optimization …