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Occam’s Razor

It took me years to get my head around the concept of "unique visitors" to a website, as mentioned in your friendly local web analytics program (probably). Analytics guru Avinash Kaushik explains what they are, and what the different types …

Analysing your website visitors is one of the great exercises in marketing today. It genuinely excites me to follow who they are, where they came from and what they do on my website. I never had this level of insight …

One or two people commented on the post about GoogleTrends for Websites to say that they didn't realise such useful tools were available, so presumably many of you may not have come across Google Insights For Search either. This is …

Google Trends for Websites is a relatively new – free – offering from Google which allows you to track the clickthroughs from Google to any site on the web. This means you can compare how you're doing against your competitors, …