Articles here linking to:
Modern B2B Marketing

Evergreen renewals: a modern hazard

I read a blog post on Modern B2B Marketing the other day which made me nod my head vigorously. Beware of the Evergreen Renewal describes clauses hidden in the back of contracts to automatically renew as "evil" and I agree. …

Put your own site first and avoid duplicate content

"Duplicate Content" is a web problem frequently associated with tales of websites being banned from Google. In reality, such occurrences are rare, and the more everyday manifestations aren't nearly as disastrous, but it's still something which can hurt your web …

Marketing is where profits begin

A tremendous article from the US today, from the Modern B2B Marketing blog. You'll need a long coffee break for this one, but it's worth it. In 7 Strategies for B2B Marketing during a Recession: The Definitive Guide, author Jon …