Articles here linking to:
Marketing Sherpa

Don't be lazy: go that extra mile with your emails

14 February 2010

Email is alive and well as a marketing channel in the B2B sector, as I'm sure you're well aware. But where does email fall down? An interesting Marketing Sherpa discussion might prove enlightening. In What Motivates Buyers to Receive and …

A chill wind blows through trade shows

17 August 2009

Here's a survey which probably just tells us something we already knew, but it's always good to have your assumptions backed up by some numbers. US website Marketing Sherpa has published the results of a survey of nearly 1,500 "buyers …

Real life stories and lessons learned

1 March 2009

The always-fascinating Marketing Sherpa website has produced a fantastic free document which I'd recommend everyone to go and download right now. The Marketing Wisdom 2009 Report is 50 pages of "real life stories and lessons learned" from its readers, many …