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Marketing Profs Daily Fix Blog

It's amazing how many people assume that marketing emails which don't bounce back have been read by their recipients. In fact, the response rate of your emails may be much better than you think. But only because far fewer of …

There's some discussion going on in the more academic marketing world at the moment over whether emotional marketing has finally been beaten by rational marketing. This might seem a world away from our everyday concerns in the business-to-business sectors, but …

Today I have a tremendous article which I want you to file away somewhere safely for the day when you decide to "redesign" your company's website. Redesigning Your Website: Who's Taking Care of the Content? on the Marketing Profs Daily …

You may be one of those people who think brainstorming is a woolly management idea which takes your team away from their real jobs, yet produces very little (while requiring significant expenditure in biscuits). But most people who have attended …

Most of the people looking for your products and services online use the search engines. Some of them will find you because they've typed in search terms – or "keywords" – for which you do well in the search results. …