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Marketing Jive

How you can break the news and reap the benefit

Yesterday I discussed how to get loads of great articles written for your website without spending hundreds of pounds. One other advantage of this method is that it allows you to get an article written very speedily. Supposing there's a …

It makes sense to have URLs which make sense

For those of you labouring with an old and/or badly written content management system, today's article won't be that encouraging. It emphasises the need to have nice clear web page addresses, or "URLs", which in themselves describe what the page …

Vanity URLs – not for the vain

A 'vanity URL' sounds like a vanity number plate, but it's nothing to do with showing off. It can be a crucial element in successful web marketing. A vanity URL is a nice, short web address which is used in …

How to determine what your competitors are doing better

Early in my career, I worked for a magazine whose publisher insisted on having weekly meetings to analyse all the competitive magazines' latest issues. The meeting was not designed to discuss what our rivals had done well; it was supposed …