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Marketing Jive

Yesterday I discussed how to get loads of great articles written for your website without spending hundreds of pounds. One other advantage of this method is that it allows you to get an article written very speedily. Supposing there's a …

For those of you labouring with an old and/or badly written content management system, today's article won't be that encouraging. It emphasises the need to have nice clear web page addresses, or "URLs", which in themselves describe what the page …

A 'vanity URL' sounds like a vanity number plate, but it's nothing to do with showing off. It can be a crucial element in successful web marketing. A vanity URL is a nice, short web address which is used in …

Early in my career, I worked for a magazine whose publisher insisted on having weekly meetings to analyse all the competitive magazines' latest issues. The meeting was not designed to discuss what our rivals had done well; it was supposed …