Articles here linking to:
Marketing Experiments

In my opinion, the most effective page designs strongly encourage the reader to start with the headline at the top, look at an image, read the text and take an action.

Confusion can be caused by the eye path tempting the reader away from following a message.

Despite the ubiquity of "social media", from Digg to Facebook to Twitter, I don't encourage our clients to spend a lot of time on it. That's not because these various interactive web services aren't of any use in the business …

Lots of people have said to me over the summer, "Chris, I love the idea of learning how to make my website work harder on your Insider Programme, but my company website is run by our American/German/Japanese (delete as applicable) …

The Eppendorf video which I mentioned last week is not the only piece of video around in industrial marketing, just a particularly adventurous one. But should you be increasing your use of video? In What you need to know about …