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Inbound Internet Marketing blog

Three interesting case studies: well worth a read

I would thoroughly recommend a free downloadable eBook from MarketingSherpa called Marketing for Manufacturers Case Studies.

Strangers in the night

Hundreds – possibly thousands – of people breeze past your website each week, completely anonymously. They might be potential customers.

What does your site look like in miniature?

Barely a month goes by without Google changing in some way, often in response to innovations elsewhere. You may have stumbled across Google Instant Preview in the past week: this shows little snapshots of the web pages in the results …

Do up your buttons

Here's a surprising and interesting piece of research. Don't "Submit" To Landing Page Button Text on the Inbound Internet Marketing blog suggests that the functional (but rather ugly) label "submit" on form buttons actually has a detrimental effect on response. …

Why it's essential to have White Papers and eBooks

The Inbound Internet Marketing blog recently looked at Why eBooks Are Better Than Whitepapers and while I don't particularly agree with the point being made, it's somewhere to start when formulating your own approach to creating content. I always think …