Business Marketing Online (BMON): Google AdWords Management » Inbound Internet Marketing blog http://www.bmon.co.uk Google AdWords management for industrial and scientific companies Thu, 09 Feb 2012 18:00:12 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Need a quick, free report on your online marketing?http://www.bmon.co.uk/2012/01/need-a-quick-free-report-on-your-online-marketing/ http://www.bmon.co.uk/2012/01/need-a-quick-free-report-on-your-online-marketing/#comments Tue, 10 Jan 2012 18:00:53 +0000 Chris Rand http://www.bmon.co.uk/?p=4396 Hubspot's Marketing Grader will give you loads of good ideas about things to do to improve your online marketing, both now and in the future.

Need a quick, free report on your online marketing?

]]> A quick one today – a link to something you should all go and have some fun with. HubSpot's Website Grader will be known to many of you as a nice tool to give you some assessments of your website's search engine optimisation status; however, it's now been replaced with an even more comprehensive tool, called Marketing Grader, and I'd thoroughly recommend going there right now and having a play. It won't get everything right (although it does allow you manually fix some incorrect findings) but it will give you loads of good ideas about things to do to improve your online marketing, both now and in the future.

Take a look at Marketing Grader…

Need a quick, free report on your online marketing?

]]> http://www.bmon.co.uk/2012/01/need-a-quick-free-report-on-your-online-marketing/feed/ 2 A couple of essential directories for your companyhttp://www.bmon.co.uk/2011/11/a-couple-of-essential-directories-for-your-company/ http://www.bmon.co.uk/2011/11/a-couple-of-essential-directories-for-your-company/#comments Thu, 24 Nov 2011 18:00:19 +0000 Chris Rand http://www.bmon.co.uk/?p=4024 If you don't already have a company page on LinkedIn, Google Places or Google+, then it's time to set them all up.

A couple of essential directories for your company

]]> If you don't already have a company page on LinkedIn, then take a look at 5 Simple Steps to an Awesome LinkedIn Company Page on Hubspot's Inbound Internet Marketing blog and see what you think. You'll see how painless the procedure is, and there's quite a lot of upside to having a good page on the site. While you're at it, you also need a Google+ page for your business. Hubspot has a whole eBook to download for that one. This is something new, although it's really allied to the Google Places page, which you should have already (and if you haven't, get that done first!). There you go, plenty for you to be getting on with next week.

A couple of essential directories for your company

]]> http://www.bmon.co.uk/2011/11/a-couple-of-essential-directories-for-your-company/feed/ 0 Livening up your LinkedIn profile with video …and morehttp://www.bmon.co.uk/2011/08/livening-up-your-linkedin-profile-with-video-and-more/ http://www.bmon.co.uk/2011/08/livening-up-your-linkedin-profile-with-video-and-more/#comments Thu, 18 Aug 2011 17:00:39 +0000 Chris Rand http://www.bmon.co.uk/?p=3582 If you're at all interested in the potential of LinkedIn - and I think it's untapped for most of us - then here's an article which is worth reading.

Livening up your LinkedIn profile with video …and more

]]> If you're at all interested in the potential of LinkedIn – and I think it's untapped for most of us – then it's worth reading 7 Simple Ways to Get More Leads From LinkedIn on the Inbound Internet Marketing blog. There are some really active communities on LinkedIn, and by taking the time to find questions which you might be able to answer, you can get straight through to prospects. The article also gives some intriguing ideas such as adding a video to your profile page, which I'd never thought of before.

Livening up your LinkedIn profile with video …and more

]]> http://www.bmon.co.uk/2011/08/livening-up-your-linkedin-profile-with-video-and-more/feed/ 0 The clear case for using a P.S.http://www.bmon.co.uk/2011/07/the-clear-case-for-using-a-p-s/ http://www.bmon.co.uk/2011/07/the-clear-case-for-using-a-p-s/#comments Wed, 27 Jul 2011 17:00:34 +0000 Chris Rand http://www.bmon.co.uk/?p=3509 For most sales letters, it's not a question of whether you should use a P.S., it's a question of which type will work the best.

The clear case for using a P.S.

]]> 6 Awesome Email Marketing Powers of the P.S. is a terrific article on the Hubspot Inbound Internet Marketing blog which drives home how powerful this traditional element of a sales letter can be, whether it's in printed or email format. It can be a bait and hook; a final plea; an emphasiser of urgency; a more personal approach; a bonus; or a testimonial. For most sales letters, it's not a question of whether you should use a P.S., it's a question of which type will work the best.

The clear case for using a P.S.

]]> http://www.bmon.co.uk/2011/07/the-clear-case-for-using-a-p-s/feed/ 0 Don't over-promise: open rates aren't everythinghttp://www.bmon.co.uk/2011/06/dont-over-promise-open-rates-arent-everything/ http://www.bmon.co.uk/2011/06/dont-over-promise-open-rates-arent-everything/#comments Sun, 19 Jun 2011 17:00:41 +0000 Chris Rand http://www.bmon.co.uk/?p=3273 The expectation engendered by your subject line has a direct impact on response rates, according to this fascinating test, which sent the same email to a group of people, but with five different subject lines ...seemingly a classic test of open rate.

Don't over-promise: open rates aren't everything

]]> Here's a fascinating test conducted by the people behind the Inbound Internet Marketing blog. In Set Expectations with Email Subject Lines they demonstrate how the expectation engendered by your subject line has a direct impact on response rates. They sent the same email to a group of people, but with five different subject lines …a classic test of open rate.

The five different versions all received similar open rates – but the clickthrough rates showed major variations. The reason? According to the authors, the subject lines which allowed the content to really deliver the promise were the ones which worked best. We should be careful about writing email subject lines which the email itself can't support.

Don't over-promise: open rates aren't everything

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