Articles here linking to:
Hubspot Inbound Marketing blog
We lament the death of knowing about the searches which make you think “why would anyone type that into Google?” and “why would Google then suggest our site?”
Those of you who use LinkedIn regularly will need no convincing that it’s an interesting possible option, but for those of you who don’t, it’s important to accept that many of your prospects and customers do use the site a lot of the time.
Planning what style of article you’re going to implement is always a good starting point before you start typing.
If the list of sites which link to you is full of dodgy sites, which are harming its performance in the Google results, you might like to take a look at Google’s “Disavow Links” tool.
A free template skips the need to go through a graphic designer, and allows you to write the eBook in an application which you might be quite familiar: Microsoft Powerpoint.