Business Marketing Online (BMON): Google AdWords Management » iMedia Connection http://www.bmon.co.uk Google AdWords management for industrial and scientific companies Wed, 08 Feb 2012 18:00:53 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 The words which will make or break youhttp://www.bmon.co.uk/2008/12/the-words-which-will-make-or-break-you/ http://www.bmon.co.uk/2008/12/the-words-which-will-make-or-break-you/#comments Mon, 08 Dec 2008 17:00:48 +0000 Chris Rand http://www.bmon.co.uk/leadgeneration/?p=284 I thought I'd run with the subject of emails a bit more, as we've redesigned our own output this week for those of you who read these articles by email. iMedia Connection covered the topic of titling emails the other …

The words which will make or break you

]]> I thought I'd run with the subject of emails a bit more, as we've redesigned our own output this week for those of you who read these articles by email. iMedia Connection covered the topic of titling emails the other day in How to craft irresistible subject lines.

The basics are to keep your subject line short, and to get your brand name in. If you're sending a frequent communication, the standard format is to put your brand in square brackets at the start of the subject line. For things like company newsletters, this probably won't be the case, but I tend to favour a consistent statement of what it is anyway (the brand) – however, some of you might like to add a teaser to that too. Then you need to consider spam filtering – to say it's overzealous at some businesses is an understatement, and with even just one "wrong" word (or character) in the subject line you can find 90% of your emails never reach their recipients. Anyway, read the article and take a view on your own email promotions.

The words which will make or break you

]]> http://www.bmon.co.uk/2008/12/the-words-which-will-make-or-break-you/feed/ 0 Don't respond like a robothttp://www.bmon.co.uk/2008/10/dont-respond-like-a-robot/ http://www.bmon.co.uk/2008/10/dont-respond-like-a-robot/#comments Wed, 08 Oct 2008 10:00:19 +0000 Chris Rand http://www.bmon.co.uk/leadgeneration/?p=102 What do you send your customers when they buy a product? What about potential customers who've just requested a datasheet? Or people you're thanking for having entertained a sales call? In 10 crucial elements for great transactional emails on iMedia …

Don't respond like a robot

]]> What do you send your customers when they buy a product? What about potential customers who've just requested a datasheet? Or people you're thanking for having entertained a sales call? In 10 crucial elements for great transactional emails on iMedia Connection, author Wendy Roth says: "If I sent you a present, you'd send me a thank-you note, right? Not just to say thanks (even if you hated it), but also to let me know it got to you safely and because we're friends. So, when people buy from your online store or sign up for your email newsletter, why wouldn't you use your transactional email to let them know how pleased you are?". I bet all of us can learn from this, but I'll leave you to think about it while I rush off to look at our own response emails.

Don't respond like a robot

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