Articles here linking to:
iMedia Connection

The words which will make or break you

I thought I'd run with the subject of emails a bit more, as we've redesigned our own output this week for those of you who read these articles by email. iMedia Connection covered the topic of titling emails the other …

Don't respond like a robot

What do you send your customers when they buy a product? What about potential customers who've just requested a datasheet? Or people you're thanking for having entertained a sales call? In 10 crucial elements for great transactional emails on iMedia …