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Evergreen content: the gift which keeps on giving

Here's a term you might not have come across, but which is an important one. Evergreen Content describes articles on a website which were written with the express intention of generating visitors over a long period. Often if you need …

Keeping up appearances

A post called Content Ideas – Creating an Ongoing Series on Graywolf’s SEO Blog made a smart point. It suggested that if you're looking for content on your site or blog, you try to come up with regular features, or …

The onward march of WordPress

When we rebuild websites for industrial and scientific companies, we always use free, open-source 'content management systems' (the engine behind the site). This is not because they save you, as the client, a lot of money (although they do!), but …

Google lays your site traffic bare

Well, Google's decision to release Alexa-like traffic data for (almost) every web site in the universe has caused a lot of people to choke on their bacon sarnies over the past few days. It's all explained in A New Layer …

Save costs where it matters least

OK, so Does Your Website Have a Squeezy Top isn't one of the most in-depth posts ever on Graywolf's SEO Blog, but it contains a fundamental question which you should all think about: is your web site designed and laid …