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Marketing Optimization Blog

Search Engine Optimisation: risky business?

21 June 2009

The Marketing Optimization Blog is amongst a number of blogs in the field of SEO (Search Engine Optimisation) which has been making uneasy noises about the subject recently. In Will Google Judge You Guilty of SEO? it hints that a …

Does your website reflect your customers' buying process?

30 April 2009

The vast majority of business-to-business ("B2B") websites fail to acknowledge what makes many B2B sales different from High Street sales: the long buying cycle, often involving different people. While you know how your customers' buying process works, does your website …

Why the response to most B2B advertising is so poor

4 March 2009

Is your advertising really aimed at enticing potential customers to do something you want? It should be. Unfortunately, if you browse through any trade magazine or website, you'll see adverts which don't seem to have any justification for having been …

Google Analytics: an iceberg of tips

24 February 2009

Google Analytics has quickly become the website traffic analysis application of choice for small and medium sized businesses, because it does just about everything you could want, and it's priced really attractively (that'll be free then). But although it's fairly …

Branding? What is it good for?

2 February 2009

Sometimes you might get the chance to sit down an mull over a thought-provoking article for ten minutes or so, and if you're interested in some of the more conceptual aspects of advertising, I'd recommend reading Let's Get Rid of …