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Marketing Optimization Blog

Comparing yourself to your competitors as part of your marketing content is a path which few B2B companies seem to be brave enough to go down. There are good reasons for this, although the traditional one from the sales director …

Have you ever thought about the whole concept of a "Frequently Asked Questions" page? The Marketing Optimization Blog has, and it makes the great observation in FAQ Page = A Sign Warning Drivers of Potholes that if those questions really …

I manage a few Google AdWords campaigns for businesses, and we charge on the basis of a fixed-rate per visitor that we generate. The final arbiter of how many visitors we've generated is the company's own traffic analytics report, which, …

I like to bring you some fun stuff on Fridays, if I have any, and today it's FutureNow's Customer Focus Calculator, or "WeWe Monitor". As usual with these things, there's a serious message behind it. If you really think that …

A short post – Conversion Rate Exercise: Why Should I Do Business With You? – on the Marketing Optimization Blog puts forward a couple of good ideas inspired by social media which might help you clarify what your company's unique …