It's a great idea to gradually start segmenting your recipient base and stop sending out one-size-fits-all emails. You'll get a much better response if you target the message, even if you're just reworking the same content. Sending out emails on a regional basis, for example, enables you to highlight the local distributor or sales rep, and makes for a much more personal relationship – especially for existing customers, who will relate more to emails from and about the people they deal with, rather than their marketing departments.

Email which the customer can relate to