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E-Marketing Performance

Domain names are really cheap, in marketing terms. This morning I registered a "dot co dot uk" for two years for less than ten pounds, and I'm sure there are even cheaper places if you shop around. It was for …

There are regular independent updates on each search engine's share of use, such as June 2008 Search Engine Market Share | Nielsen // NetRatings in E-Marketing Performance, but you need to be careful with these statistics and read the small …

Is one "good" link from an important site worth ten links from lesser sites? Ah, if it were only that quantifiable. In Garbage SEO. Just What the Doctor Ordered!, a short tale from the E-Marketing Performance blog, the author reports …

Here's a reference to something every site should have: a custom error page. If someone mistypes a URL on your domain, what do they see? That little bit of standard "page not found" text? They wanted to be on your …

There's a nice post in the E-Marketing Performance blog today, called Three Easy Ways to Fix Broken Links and Stop Unneccessary Visitor Loss. It shows you how to look for broken links on your web site, and how to fix …