<?xml version="1.0" encoding="UTF-8"?> <rss
version="2.0"
xmlns:content="http://purl.org/rss/1.0/modules/content/"
xmlns:wfw="http://wellformedweb.org/CommentAPI/"
xmlns:dc="http://purl.org/dc/elements/1.1/"
xmlns:atom="http://www.w3.org/2005/Atom"
xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
> <channel><title>Business Marketing Online (BMON): Google AdWords Management &#187; E-consultancy blog</title> <atom:link href="http://www.bmon.co.uk/category/e-consultancy-blog/feed/" rel="self" type="application/rss+xml" /><link>http://www.bmon.co.uk</link> <description>Google AdWords management for industrial and scientific companies</description> <lastBuildDate>Wed, 08 Feb 2012 18:00:53 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.3.1</generator> <xhtml:meta xmlns:xhtml="http://www.w3.org/1999/xhtml" name="robots" content="noindex" /> <item><title>Government websites get the chop</title><link>http://www.bmon.co.uk/2010/06/government-websites-get-the-chop/</link> <comments>http://www.bmon.co.uk/2010/06/government-websites-get-the-chop/#comments</comments> <pubDate>Sun, 27 Jun 2010 17:00:53 +0000</pubDate> <dc:creator>Chris Rand</dc:creator> <category><![CDATA[E-consultancy blog]]></category> <guid
isPermaLink="false">http://www.bmon.co.uk/?p=2068</guid> <description><![CDATA[<p>One casualty of the UK government&#039;s austerity drive will be a number of websites (600 of them!) which in many cases perform a useful service. Sadly, like most public sector projects, the cost of running them is eye-watering. According to &#8230;</p><p><p><a
href="http://www.bmon.co.uk/2010/06/government-websites-get-the-chop/">Government websites get the chop</a></p></p>]]></description> <content:encoded><![CDATA[<p><a
href="http://www.telegraph.co.uk/technology/news/7852750/Francis-Maude-Government-to-scrap-three-quarters-of-its-websites-to-save-100million.html">One casualty of the UK government&#039;s austerity drive will be a number of websites</a> (600 of them!) which in many cases perform a useful service. Sadly, like most public sector projects, the cost of running them is eye-watering. According to <a
href="http://econsultancy.com/blog/6143-business-link-website-costs-2-15-per-visit">Business Link website costs £2.15 per visit</a> on the <strong>E-consultancy blog</strong>, the UK Trade and Investment site cost a total of £4.7m to build and run, and has been visited by just 399,501 people (yes, that&#039;s over £10 a <em>visit</em>). To me, that many visitors isn&#039;t a bad result, but wow &#8211; £4.7m to build and run a website? Sadly, that was £4.7m of our money.</p><p>Two things which might affect you: government websites tend to do well in the Google rankings, so if you&#039;re lagging behind them, you might see a traffic boost when they disappear. However, links from them are valuable, so if you&#039;ve got any, you&#039;re going to need to work hard to replace them. If there&#039;s some relevant background information to your industry on a government website which is about to disappear, you might think about writing your own version and posting it on your site.</p><p><p><a
href="http://www.bmon.co.uk/2010/06/government-websites-get-the-chop/">Government websites get the chop</a></p></p>]]></content:encoded> <wfw:commentRss>http://www.bmon.co.uk/2010/06/government-websites-get-the-chop/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Avoiding errors in error pages</title><link>http://www.bmon.co.uk/2008/11/avoiding-errors-in-error-pages/</link> <comments>http://www.bmon.co.uk/2008/11/avoiding-errors-in-error-pages/#comments</comments> <pubDate>Thu, 20 Nov 2008 10:00:23 +0000</pubDate> <dc:creator>Chris Rand</dc:creator> <category><![CDATA[E-consultancy blog]]></category> <guid
isPermaLink="false">http://www.bmon.co.uk/leadgeneration/?p=221</guid> <description><![CDATA[<p>I&#039;ve mentioned &#034;error pages&#034; before, but I&#039;ll revisit the subject regularly until everyone&#039;s sorted theirs out. Do you know what happens if someone types in a page on your site which doesn&#039;t exist? Here&#039;s what happens on our site. Is &#8230;</p><p><p><a
href="http://www.bmon.co.uk/2008/11/avoiding-errors-in-error-pages/">Avoiding errors in error pages</a></p></p>]]></description> <content:encoded><![CDATA[<p>I&#039;ve mentioned &#034;error pages&#034; before, but I&#039;ll revisit the subject regularly until everyone&#039;s sorted theirs out. Do you know what happens if someone types in a page on your site which doesn&#039;t exist? <a
href="http://www.bmon.co.uk/xxxxxxxxxxxxxx">Here&#039;s what happens on our site</a>. Is your &#034;error page&#034; as user-friendly? Try typing a load of nonsense after your domain name and see what happens.</p><p>Even if you think what you&#039;re providing is OK, it may still be worth reading <a
href="http://www.e-consultancy.com/news-blog/366655/404-error-pages-news-sites-and-user-experience.html">404 error pages, news sites and user experience</a> on the <strong>E-consultancy blog</strong>, where they investigate what happens on some of the big news sites (such as the BBC or FT) to see if there&#039;s anything we can learn. One thing to remember when designing your error page (also known as the &#034;404 page&#034;) is that visitors might have followed a broken link from another site, and therefore it&#039;s not their fault they&#039;re seeing your error page &#8211; so don&#039;t imply they&#039;re idiots who can&#039;t type.</p><p><p><a
href="http://www.bmon.co.uk/2008/11/avoiding-errors-in-error-pages/">Avoiding errors in error pages</a></p></p>]]></content:encoded> <wfw:commentRss>http://www.bmon.co.uk/2008/11/avoiding-errors-in-error-pages/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Get more Good Stuff on your site</title><link>http://www.bmon.co.uk/2008/11/get-more-good-stuff-on-your-site/</link> <comments>http://www.bmon.co.uk/2008/11/get-more-good-stuff-on-your-site/#comments</comments> <pubDate>Mon, 17 Nov 2008 10:00:52 +0000</pubDate> <dc:creator>Chris Rand</dc:creator> <category><![CDATA[E-consultancy blog]]></category> <guid
isPermaLink="false">http://www.bmon.co.uk/leadgeneration/?p=213</guid> <description><![CDATA[<p>An excellent article has just appeared on the E-consultancy blog about content for your B2B website. In Creating Cracking Corporate Content author Kevin Gibbons reminds us that the days of writing stilted web pages full of key search terms have &#8230;</p><p><p><a
href="http://www.bmon.co.uk/2008/11/get-more-good-stuff-on-your-site/">Get more Good Stuff on your site</a></p></p>]]></description> <content:encoded><![CDATA[<p>An excellent article has just appeared on the <strong>E-consultancy blog</strong> about content for your B2B website. In <a
href="http://www.e-consultancy.com/news-blog/366681/creating-cracking-corporate-content.html">Creating Cracking Corporate Content</a> author Kevin Gibbons reminds us that the days of writing stilted web pages full of key search terms have long gone, and nowadays there&#039;s little difference between copy which &#034;works&#034; for human visitors and that which &#034;works&#034; for search engines. The content requirements for technology guides, press releases, product descriptions and blogs are all discussed. Well worth digesting.</p><p><p><a
href="http://www.bmon.co.uk/2008/11/get-more-good-stuff-on-your-site/">Get more Good Stuff on your site</a></p></p>]]></content:encoded> <wfw:commentRss>http://www.bmon.co.uk/2008/11/get-more-good-stuff-on-your-site/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Don&#039;t assume we&#039;re all alike</title><link>http://www.bmon.co.uk/2008/10/dont-assume-were-all-alike/</link> <comments>http://www.bmon.co.uk/2008/10/dont-assume-were-all-alike/#comments</comments> <pubDate>Tue, 28 Oct 2008 10:00:41 +0000</pubDate> <dc:creator>Chris Rand</dc:creator> <category><![CDATA[E-consultancy blog]]></category> <guid
isPermaLink="false">http://www.bmon.co.uk/leadgeneration/?p=151</guid> <description><![CDATA[<p>Most of you won&#039;t be redesigning your company website any time soon, and even then, if you&#039;re part of a large corporation, you may get little or no input to the exercise. But it&#039;s worth understanding the fundamentals of on-screen &#8230;</p><p><p><a
href="http://www.bmon.co.uk/2008/10/dont-assume-were-all-alike/">Don&#039;t assume we&#039;re all alike</a></p></p>]]></description> <content:encoded><![CDATA[<p>Most of you won&#039;t be redesigning your company website any time soon, and even then, if you&#039;re part of a large corporation, you may get little or no input to the exercise. But it&#039;s worth understanding the fundamentals of on-screen design, and an easy-to-understand article called <a
href="http://www.e-consultancy.com/news-blog/366566/what-is-the-best-screen-resolution-to-use-for-your-website.html">What is the best screen resolution to use for your website?</a> on the E-consultancy blog is a well-written guide if you want to understand one of the most basic decisions behind how a website looks.</p><p>I&#039;m writing this on an iMac with a huge 1,920-pixel-wide screen. You may be reading it on anything from an old 800-pixel-wide monitor (less than half the size) to something as big (or bigger) than mine. Chances are, you&#039;re somewhere in the middle. But whatever the case, never assume that what your visitors see is the same as you do, because it isn&#039;t. And I haven&#039;t even mentioned mobile devices. Your site needs to be able to cope with everything. Can it?</p><p><p><a
href="http://www.bmon.co.uk/2008/10/dont-assume-were-all-alike/">Don&#039;t assume we&#039;re all alike</a></p></p>]]></content:encoded> <wfw:commentRss>http://www.bmon.co.uk/2008/10/dont-assume-were-all-alike/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Focus on what you want the visitor to do</title><link>http://www.bmon.co.uk/2008/08/focus-visitor/</link> <comments>http://www.bmon.co.uk/2008/08/focus-visitor/#comments</comments> <pubDate>Wed, 27 Aug 2008 10:00:51 +0000</pubDate> <dc:creator>Chris Rand</dc:creator> <category><![CDATA[E-consultancy blog]]></category> <guid
isPermaLink="false">http://www.bmon.co.uk/leadgeneration/?p=71</guid> <description><![CDATA[<p>Increasingly, experts are suggesting that you focus on getting your website visitors to do the one thing you want them to do, rather than impress them with the breadth of options you offer. Having built up a successful online publishing &#8230;</p><p><p><a
href="http://www.bmon.co.uk/2008/08/focus-visitor/">Focus on what you want the visitor to do</a></p></p>]]></description> <content:encoded><![CDATA[<p>Increasingly, experts are suggesting that you focus on getting your website visitors to do the one thing you want them to do, rather than impress them with the breadth of options you offer. Having built up a <a
href="http://www.pro-talk.com">successful online publishing venture</a> myself on precisely this principle, I find that most gratifying. Analysts amongst you will be interested in a recent study which compared the ability to &#034;find a camera which you like&#034; on the Argos, Comet, eBuyer and Currys websites, discussed in <a
href="http://www.e-consultancy.com/news-blog/366054/argos-beats-competition-with-user--friendly-web-design.html">Argos beats competition with user-friendly web design</a> on the <strong>E-consultancy</strong> blog. Click through to the PDF report in the article, and have a read. It&#039;s fascinating stuff.</p><p><p><a
href="http://www.bmon.co.uk/2008/08/focus-visitor/">Focus on what you want the visitor to do</a></p></p>]]></content:encoded> <wfw:commentRss>http://www.bmon.co.uk/2008/08/focus-visitor/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>
