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Dave Chaffey Internet Marketing

How Google keeps us on our toes

It's almost certainly not your job to know this, but Google makes changes which might affect the way you present your website almost every month. Just to give you an idea of how much goes on, and how much search …

The art of writing for the web

Here's a nice article about a subject I'm often asked to advise on. Effective Web Copywriting – from copywriting 101 to the latest research on Dave Chaffey Internet Marketing is a Q+A with consultant Anne Caborn from Content Delivery and …

What's the Chinese for "SEO"?

As if there wasn't enough to be thinking about anyway when it comes to tuning up your website, many of you probably have to think about non-English speakers. One company I've been talking to about our Insider Programme tells me …

Designing a better banner ad

If you do "pay-per-click" advertising on the web (like the ads on the right hand side on Google results pages), then you'll find loads of good advice online about making these really effective. However, as Online advertising creative tips on …