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Simply irresistible

Chris Rand — Thu, 23 Sep 2010 17:00:43 +0000

Here's a subject I've covered many times, but I know you all like reminding about the top tips. So take a look at The Three Key Elements of Irresistible Email Subject Lines on Copyblogger. It gives half-a-dozen decent ideas, and as ever, if only one or two stick in your mind next time you're writing a broadcast email, it'll have been worth the effort.

Simply irresistible

And another thing…

Chris Rand — Tue, 30 Mar 2010 18:00:31 +0000

Here's something which I know works well, and I consistently manage to forget to include, especially in my own marketing material. In The Sales Boosting Logic of the P.S. on Copyblogger, we're reminded that something added to the end of a message often gets more attention than almost anything else. It works in postal mail, in emails, and even on web pages.

PS: Bet you read this bit.

And another thing…

Oh, get to the point…

Chris Rand — Mon, 07 Dec 2009 18:00:25 +0000

All of us involved in marketing have to do some copywriting. Some of us have to do it all. There are many books and articles on how to improve your writing style, but few people can take in everything they have to say. I find the best way to improve is to read one of these every now and then, to choose one suggestion, and to try to incorporate that into your writing. That's why I'll point you towards a good copywriting article every few weeks here. Read it, and resolve to act on one idea which appeals to you.

So here we go then. Read 10 Secrets to More Magnetic Copy on Copyblogger, and take one any of the ideas there onboard. Improving your writing is easy to read about, but difficult to do. So approach the problem manageably.

Was that brief enough?

Oh, get to the point…

Writing copy which lives up to the headline

Chris Rand — Wed, 07 Oct 2009 18:00:12 +0000

I've discussed how to write killer headlines, titles and subject lines on several occasions in the past. But while getting people to read your article or message is essential, you can throw away the good work if the copy itself doesn't match up to the quality of the headline which got them there. Copyblogger recently made a good attempt at outlining a step-by-step approach to achieving this in Beyond Headlines: How to Get Your Audience to Read Every Word. Start off with a statement that the reader will agree with; set up a need; and reinforce the promise which you made in the headline. Then of course make sure you keep answering the reader's "what's in it for me?" question, and the constant "So What?" refrain.

Writing copy which lives up to the headline

The only bit they've got wrong is the title

Chris Rand — Mon, 21 Sep 2009 18:00:30 +0000

Nine out of ten pieces of marketing material I see forget at least one of the basics. Ninety-nine out of a hundred websites do. But it's boring to be reminded of the basics, isn't it? Well, Copyblogger has been brave enough to go through them again, and we can all do with a refresher. The only bit they've got wrong is the title, because however many years you've been in the job, you should still read The Complete Newbie’s Guide to Marketing. And yes, looking at some of the recent work I've done, there's a salutary reminder (or two) for me in there too.

The only bit they've got wrong is the title