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Here's a subject I've covered many times, but I know you all like reminding about the top tips. So take a look at The Three Key Elements of Irresistible Email Subject Lines on Copyblogger. It gives half-a-dozen decent ideas, and …

Here's something which I know works well, and I consistently manage to forget to include, especially in my own marketing material. In The Sales Boosting Logic of the P.S. on Copyblogger, we're reminded that something added to the end of …

All of us involved in marketing have to do some copywriting. Some of us have to do it all. There are many books and articles on how to improve your writing style, but few people can take in everything they …

I've discussed how to write killer headlines, titles and subject lines on several occasions in the past. But while getting people to read your article or message is essential, you can throw away the good work if the copy itself …

Nine out of ten pieces of marketing material I see forget at least one of the basics. Ninety-nine out of a hundred websites do. But it's boring to be reminded of the basics, isn't it? Well, Copyblogger has been brave …