When Google’s sharing and social media service Google+ was launched about 18 months ago, many web experts saw it as a game-changer, possibly even something which might affect the way we use the web. The fact that you’re probably still a rarity if you have a Google+ account shows that in one sense, it hasn’t taken off. Certainly, it’s very much the province of web-savvy people, mainly because it’s so complicated to understand. I’ll admit that I don’t use it that much (in contrast – although it’s not a directly comparable service – I check Twitter upwards of ten times a day).
But as a website manager I would implore you not to miss out on exploiting the advantages it can offer. Social media such as Twitter and Facebook can prove useful in marketing, but the big thing about Google+ at the moment is the impact it has on your Google search rankings. And nothing, but nothing, brings you to more people’s attention than decent Google search rankings. I would recommend anyone who wants to increase their visibility in Google (that’ll be everyone then) to spend some time with Google+.
I’m not going to reinvent the wheel here: there are some great articles online about making the most of Google+. If you want a small exercise which will bring you some decent benefits, add Google+ to your to-do list, or consider getting someone to look after it as a project. In my opinion, it should be above Twitter or Facebook in your priorities, and even if those aren’t on your radar at all, you should be using it.
There’s an excellent guide to start you off (below) which covers Google+ shares, the Google +1 counter, Google Circles, Google+ company pages and Google authorship. Having just got “Google authorship” myself, I’m expecting a significant upturn in the number of clicks I get on my websites’ results in Google. Try this search. If you see a result from this site, then you’ll probably also see my photo next to it. Although I’m not Brad Pitt, I suspect this highlights the result considerably.
Here then is the introduction to Google+ I mentioned: How to Build a Dominant Google+ Presence on Problogger. Best of luck with your endeavours.
Here’s a subject I’ve covered many times, but I know you all like reminding about the top tips. So take a look at The Three Key Elements of Irresistible Email Subject Lines on Copyblogger. It gives half-a-dozen decent ideas, and as ever, if only one or two stick in your mind next time you’re writing a broadcast email, it’ll have been worth the effort.
Here’s something which I know works well, and I consistently manage to forget to include, especially in my own marketing material. In The Sales Boosting Logic of the P.S. on Copyblogger, we’re reminded that something added to the end of a message often gets more attention than almost anything else. It works in postal mail, in emails, and even on web pages.
PS: Bet you read this bit.
All of us involved in marketing have to do some copywriting. Some of us have to do it all. There are many books and articles on how to improve your writing style, but few people can take in everything they have to say. I find the best way to improve is to read one of these every now and then, to choose one suggestion, and to try to incorporate that into your writing. That’s why I’ll point you towards a good copywriting article every few weeks here. Read it, and resolve to act on one idea which appeals to you.
So here we go then. Read 10 Secrets to More Magnetic Copy on Copyblogger, and take one any of the ideas there onboard. Improving your writing is easy to read about, but difficult to do. So approach the problem manageably.
Was that brief enough?
I’ve discussed how to write killer headlines, titles and subject lines on several occasions in the past. But while getting people to read your article or message is essential, you can throw away the good work if the copy itself doesn’t match up to the quality of the headline which got them there. Copyblogger recently made a good attempt at outlining a step-by-step approach to achieving this in Beyond Headlines: How to Get Your Audience to Read Every Word. Start off with a statement that the reader will agree with; set up a need; and reinforce the promise which you made in the headline. Then of course make sure you keep answering the reader’s “what’s in it for me?” question, and the constant “So What?” refrain.