Business Marketing Online (BMON): Google AdWords Management » ClickNewz http://www.bmon.co.uk Google AdWords management for industrial and scientific companies Wed, 08 Feb 2012 18:00:53 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Written inspirationhttp://www.bmon.co.uk/2008/08/written-inspiration/ http://www.bmon.co.uk/2008/08/written-inspiration/#comments Thu, 21 Aug 2008 10:12:26 +0000 Chris Rand http://www.bmon.co.uk/leadgeneration/?p=63 So you've got this blank piece of paper in front of you, and probably some dry technical data to incorporate into a really stunning piece of marketing copy. Where do you go from here? In The Secret To Writing Really …

Written inspiration

]]> So you've got this blank piece of paper in front of you, and probably some dry technical data to incorporate into a really stunning piece of marketing copy. Where do you go from here? In The Secret To Writing Really Great Content from ClickNewz, Lynn Terry lists a few ideas. Nothing radically new here of course, but nicely – er – written, and we can all do with being reminded of some of these things from time to time. Personally, I always find one good way to get things written in a lively way is to get the expert to talk you through the subject, record it, and use a genuine transcription as the very first draft of your piece.

Written inspiration

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