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Business Marketing Online

If you're offering something in exchange for name and contact details, anyone looking at the offer will have to decide if the perceived benefit of the offer outweighs the inconvenience that they might suffer in return

If you have a great offer on your website, why aren't you advertising its existence on every page?

It could be that you've let your house fall into such disrepair that it's a cost-effective option to just move on. But for most people, a thorough spring clean might work wonders.

With Google's new "Search Plus Your World" presentation, the results you see will now be comprised of items from Google's traditional web search rankings; items boosted because of social signals.

Give Me 5 is a sort of speed-dating event where you can brief up to a dozen journalists in quick succession. You get five minutes to talk to each one – which should be more than enough to get a message over – before everybody moves round.