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Business Marketing Online

Have you written off the description meta tag?

How are your description meta tags? Because position in the search engine results isn't everything; the way the result reads is important too.

How do you measure the success of free distribution?

My best guess is that companies who request full name-and-address details only get about a quarter as many downloads.

Can your best prospects actually be self-selecting?

If you're offering something in exchange for name and contact details, anyone looking at the offer will have to decide if the perceived benefit of the offer outweighs the inconvenience that they might suffer in return

Ever thought of advertising on your own website?

If you have a great offer on your website, why aren't you advertising its existence on every page?

Has your website lost some of its focus?

It could be that you've let your house fall into such disrepair that it's a cost-effective option to just move on. But for most people, a thorough spring clean might work wonders.